I love hosting and event planning, and have experience doing so with designer brands as well as other fashion/beauty/retail companies. I think the most important part is creating an inviting space that brings people together to enjoy the products and their offerings altogether. I've done intimate-style dinners with 20+ people where products were gifted and sampled in a curated environment, allowing for quality content to be captured. I also think working with my sorority (Alpha Phi) to do gifting and samplings at sorority events throughout the semester would be a great way to reach 100+ young women who are a prime consumer target for ColourPop.

I would love to lead sampling events and create gifting opportunities, like a more intimate brand dinner with girls in my sorority (Alpha Phi) or a team sampling with my dance team (The Duke Dancing Devils), especially before traveling for March Madness. Utilizing monthly/seasonal moments to bring together students from different organizations I'm a part of and creating unique and authentic content from those events feels like a natural way to entice new users on campus to try the products.

I've used ColourPop for many years now, and it will always hold a special place in my heart. It allowed me to experiment with makeup for the first time as a teenager. Now in college, I use ColourPop on the day-to-day. From sorority events to dancing on the court as a member on the dance team, it's become a staple in my makeup bag because of how versatile and easy to use the products are.