I’d share Vita Coco both on campus and on social in a way that feels natural, fun, and student focused. On social, I’d create TikToks and Instagram Reels centered around campus day in the life content, showing how Vita Coco fits into my everyday routine from morning classes to workouts to hanging out with friends. I’d also post Instagram Stories with quick check ins like post workout hydration, getting ready with me, and event days. On campus, I’d activate Vita Coco through Greek life, student organizations, and campus events. As the PR Director for Alpha Phi, I’d incorporate Vita Coco into chapter events, sisterhood activities, and philanthropy days by providing it as a refreshing drink option and featuring it in our social content. I’d also work with other clubs like the wellness society or club soccer team to bring Vita Coco to meetings, fitness classes, and busy student spaces, helping it become a recognizable and loved brand among students through consistent, authentic exposure.

My favorite Vita Coco product is the Coconut Water. I usually keep it in my fridge and grab one after workouts or long days on campus because it’s super refreshing and helps me rehydrate. I also love bringing it with me when I’m running errands or heading to class as an easy, on the go drink that still feels clean and healthy.

yes and yes!