Judy kim
I am a behavioral specialist for foster kids. But off the clock, I’m a health and wellness enthusiast who loves fashion, traveling, and making education backed lifestyle and tech content.
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About Me
University of Washington
Seattle, WA, US
Arts and Sciences - Sociology, business administration
Class of 2024
Seattle, WA, USA
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Interview Questions
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda
what are some great ideas to hook social media users into watching our content? how do we tell the story better?
Sell a specific story/character/lifestyle that dirty pop revolves around. The viewer should see the video and think, I want to have that lifestyle, or I want to be like them. The soda is a natural solution to that, making viewers want to buy it, because they believe it'll give them what they want/fix the problem they have.
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda
What social media metric do you prioritize and why? how do you get protein soda to go viral?
I prioritize shares. The more the video makes people share it to others, the more viral it gets as word of mouth increases.
Dirty Pop
Social Media Manager for Dirty Pop Protein Soda
How would you engage Gen Z users on social media?
Gen Z and the general viewers of social media don't care about all the qualities of a product. They care about being entertained through storytelling/funny/relatable videos as well as the lifestyle that the product can provide for them. Viewers want to feel a certain way when watching short form videos. So I'd engage by entertaining them or selling them a feeling.