Interview Questions
W Labs
W Athlete Content Creator

What would your hook be for the video?
I’d start with a fast, high-energy visual—like the sound of a sharp inhale before a lift, shoes hitting the pavement, or sweat dripping mid-rep—then cut to the line:"This isn’t just training—it’s who we are."It sets the tone immediately, grabs attention, and speaks directly to the mindset of the W Labs audience.
W Labs
W Athlete Content Creator

Can you provide an example of a successful social media campaign you have worked on?
Yes. I created and managed a short-form video series on Instagram and TikTok that focused on quick, engaging tips using trending audio and visual styles. By aligning the content with current trends and posting consistently, the campaign boosted follower growth by over 40% in a month and more than doubled engagement rates. I used AI tools to plan content, optimize captions, and track performance, which helped refine the strategy in real time.
W Labs
W Athlete Content Creator

How do you plan to incorporate your athletic experience into creating engaging content for W Labs?
My athletic experience gives me a strong understanding of discipline, energy, and what motivates people—key elements in creating content that connects. For W Labs, I plan to incorporate that mindset into content that feels authentic, high-impact, and inspiring. Whether it’s capturing the intensity of a workout, the focus of training, or the lifestyle around it, I know how to tell that story in a way that resonates with audiences who live it or aspire to it.