Judi
I’m curious and creative, and I like understanding things deeply rather than just memorizing them. I care a lot about expressing myself clearly, whether it’s through writing or the way I connect ideas
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About Me
Cairo, Egypt
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Brands I Follow
Interview Questions
Proper Wild
Marketing Intern - Social Media & Community
How would you engage a new audience for a brand on TikTok?
To engage a new audience for a brand on TikTok, I’d focus on making the content feel like native TikTok content first and brand message second. People don’t go on TikTok to watch ads — they go for entertainment, opinions, and trends. I’d start with strong hooks that stop scrolling in the first 1–2 seconds, like bold claims, relatable problems, or curiosity-driven openings. Then I’d build content around formats that already work on the platform (storytimes, “POV” style videos, before/after transformations, rankings, or quick tips).
Proper Wild
Marketing Intern - Social Media & Community
What social media platform do you use most and why?
I use TikTok more than other platforms mainly because it’s the easiest app for me to just open and instantly get content I actually find interesting. The For You Page feels really personal since it quickly learns what I like, so I don’t really have to search for anything. I also end up staying on it longer because the videos are short and constantly changing, so it’s always something new every time I swipe. It doesn’t feel like I have to “decide” what to watch — it just keeps giving me content.
Gauth
Gauth Creator
PLEASE share a link to A VIDEO you're proud of (or past social media work)