I developed a social media strategy to promote my dad's sweet shop by posting its unique photos of the sweets, behind-the-scenes videos of the preparation process, and engaging content like customer reviews, interactive polls, and limited-time offers. I also introduce highlight special series , making the page more dynamic and exciting. The results were impressive: the shop’s Instagram following grew by 60% in three months, posts received higher engagement, and we saw a significant increase in both in-store visits and online inquiries. This not only boosted sales but also strengthened the shop’s presence in the social media community.

I developed a social media strategy to promote my dad's sweet shop by posting its unique photos of the sweets, behind-the-scenes videos of the preparation process, and engaging content like customer reviews, interactive polls, and limited-time offers. I also introduce highlight special series , making the page more dynamic and exciting. The results were impressive: the shop’s Instagram following grew by 60% in three months, posts received higher engagement, and we saw a significant increase in both in-store visits and online inquiries. This not only boosted sales but also strengthened the shop’s presence in the social media community.

The most successful piece of content I created was a video showcasing t our signature sweet. The video garnered around 9.5k views, which was a huge achievement for us. I defined its success by the high level of engagement it received, with many viewers sharing the video and commenting on how delicious the sweet looked, ultimately driving more people to visit the shop.