I like to think that content that builds a brand is content that is memorable or gives off a vibe that will linger with the association of a brand in the viewers eyes. As well as content that shows the inner working of the brand such as employees and interaction with the community following a brand. While content that drives purchases would be more like the content I would post for Sousa. The “supplements I take in a day” or a “you’re missing out by not taking Sousa” video that would show the viewer that there is a product that fixes a problem they were unaware of and they need it in their life

One piece of content I would start with is a “supplements I take to stay in a calorie deficit or to get lean” type of video. For many people they are looking for the next thing that will help them on their fitness journey as well as taste delicious. Having great macros + the added electrolytes would be the perfect product to show how I implement Sousa into my routine after a good workout and why the audience should too.

I would focus on a high retention hook to encapsulate the audience, follow or start a trend or create a story telling framework such as “what I eat in a day” or “supplements I take to get lean on a cut”. These types of videos are usually informative and makes the viewer question if this is a product they need to add to their own routine.