On Campus: I'd create "ColourPop Pit Stops" at high-traffic moments, setting up quick touch-up stations outside lecture halls during midterms/finals week, when students need a confidence boost, or near the gym, offering post-workout glow-up samples. I'd also partner with existing student organizations by sponsoring their events with branded makeup bags as giveaways, turning their members into organic advocates. For sororities and clubs, I'd host "Trend Testing" nights where we recreate viral makeup looks together using ColourPop products, making it social and interactive rather than transactional.

Off Campus: I'd bring ColourPop into community spaces I'm already involved with, my nonprofit ArxRCollective events at senior homes could include gentle makeup tutorials showing older adults current trends. At the same time, school visits could feature age-appropriate "express yourself through color" workshops for teens. I'd also target local coffee shops, study spots, and boutiques near campus with sample partnerships, leaving branded cards that say "Fueling your grind? Fuel your glow too" with QR codes for discounts.

The goal is to embed ColourPop into moments where people are already gathering, making sampling feel like an experience they want to participate in rather than something being pushed on them.

I'd create interactive, hands-on experiences that let people actually try the products rather than hear about them. Hosting "get ready with me" sampling events at sorority houses, student org meetings, or dorm common areas where people can test shades, experiment with looks, and walk away with samples. I'd also organize quick makeup tutorials or trend recreations, showing how to achieve viral TikTok looks using specific ColourPop products, so it feels educational and fun rather than purely promotional. For social content, I'd focus on relatability and real results. Quick videos showing 5-minute campus-ready looks, before-and-after transformations between classes, or "which Hydropop shade matches your vibe" style posts that encourage engagement. I'd also leverage my existing platforms and networks, bringing ColourPop into my podcast setup, nonprofit events, or HOSA meetings to normalize it as part of everyday student life. The key is making it feel like a recommendation from a friend rather than a sales pitch. I'd encourage trial by emphasizing versatility, how one Jelly Much shadow works for both a natural daytime look and a bold night out. Pair that with authentic UGC showing the products in my actual routine, and ColourPop becomes the go-to brand students trust and want to try themselves.

I love that ColourPop makes experimenting with beauty accessible and fun. As someone constantly running between classes, clinical work, and meetings, I appreciate products that deliver quality without requiring a complicated routine. The Jelly Much eyeshadows give me that glossy, dimensional look in seconds, and the Hydropop lipsticks add color and hydration without constant reapplication. What really draws me to the brand is how it encourages creativity without the pressure to be perfect. I can test bold color combinations, follow trends I see on TikTok, or keep it simple, depending on my day, all without breaking the bank. Beauty for me is about self-expression and confidence, whether I'm presenting to a room full of students or filming content, the right look makes me feel more like myself. ColourPop's constant innovation keeps things exciting; there's always a new launch to try, which matches my personality of always wanting to build and create something new. It's makeup that fits into my life rather than demanding I make my life around it.