Building rapport through DM can be tricky as you have never met the other person in real life but there are key tricks to this. First off, you want to sound genuine and not so much like an AD. By doing so, it can make you sound more human, allowing the other person to feel more comfortable and trusting of you. Also, keeping it concise is an important factor because you do not want to initally throw a lot of information at the person. Once they respond to your message, you can use their tone/diction to determine how you want to respond to them so you can ensure you are matching the energy. By doing so, it can allow for you and the other person to build a solid foundation for consistent and valuable conversation.

I would use social media to build meaningful relationships with businesses and get them excited about Hormbles chormbles by using platforms like Tiktok and Instagram to target and seek out potential partners. For example, interacting with influencers and gym accounts can create a foundation for a relationship to be built upon. Additionally, by creating interactive opportunites with these relationships, it can allow the company to promote the products in a more personal and intriguing way rather than promoting the products in an AD style video.

Social media is also a great way to stay connected with the whole world with just the tap of your fingers. This allows for consistent communication with others, whether that is engaging in comments, texting, or even reposting videos. This creates the feeling of community and safety which is exactly what we want the relationships to consist of.

Jinny Pack (ejinpack@gmail.com)

Iris xu (irisxu1020@gmail.com)