Each month, I’d share Vita Coco through a mix of TikToks, Instagram Reels, and Stories that highlight how my community and I incorporate it into our daily routines. Specially, I would bring it to my USC Run Club runs as a refreshing post-run drink. I would also bring it to my sorority's weekly brunches that all of the sisters attend and it is mid-day in Southern California, so it would be extremely refreshing on a warm day. I am also part of the American Marketing Association, so I would make Vita Coco the focus of one of our meetings and have the members compete to make the best Tiktok video promoting the product (We often do these kinds of meetings with other products and it is a club favorite!).

My favorite Vita Coco product is the Original Vita Coco. Growing up, it felt like a special treat in my family since we mostly drank water, so when it was part of the weekly groceries we’d always rush to drink it right away. Now that I live on my own, I buy it regularly, not only for its hydrating qualities, but also because it reminds me of home.

I would engage an audience by introducing Barebells at spaces where they are needed. For example, I’d bring bars to USC Run Club practices for runners to eat as post-workout snack. I would also bring them to my sorority house as a convenient option in between our limited meal times . Additionally, I’d make Barebells the focus of an American Marketing Association meeting, where members can compete to create the best short-form video promoting the product (We do this often with other products and these meetings are a fan favorite!).