Walmart

To spread brand awareness for Saint James on campus, I would partner with a variety of student groups that have strong engagement and active social communities.

First, I would collaborate with student influencers and content creators because they are highly effective at promoting events through TikTok, Instagram, and Snapchat. Their followers are more likely to attend events that feel trendy and exciting.

I would also partner with sports clubs and fitness organizations since many students involved in athletics are interested in wellness and refreshing drinks. Providing products during practices, games, or fitness events would naturally increase exposure.

In addition, I would work with cultural associations, music clubs, and student unions because they often host large campus events with high attendance. Saint James products could be included at social nights, performances, and networking events.

Another important group would be business and entrepreneurship societies. These students are usually very active in networking and campus activities, making them valuable for word-of-mouth promotion.

Finally, I would collaborate with residence halls and orientation leaders to introduce the brand to new students early in the school year. This would help build long-term recognition and loyalty on campus.

By partnering with multiple groups across different interests, the brand would reach a wider audience and feel more connected to student culture.

If I had unlimited Saint James products, access to merch, coolers, and a small budget, I would organize a “Saint James Refresh Day” on campus during a busy time such as lunchtime or exam season when students need energy and relaxation.

The activation would include a branded pop-up area with free drinks, music, games, and photo opportunities. I would create a “build your flavor station” where students could try different Saint James drinks and vote for their favorite flavor. Students who participate could receive free merchandise such as tote bags, caps, or stickers.

To make sure people actually showed up, I would heavily promote the event on social media before launch. I would collaborate with campus influencers, student organizations, and group chats to spread awareness. I would also create a giveaway where students who repost the event flyer or tag friends would have a chance to win larger prize bundles.

During the event, I would encourage attendees to create TikToks and Instagram stories using a custom hashtag. This would increase visibility online and attract more students throughout the day.

Overall, my goal would be to create an experience that feels exciting, social, and memorable rather than just handing out free drinks.