I’m very comfortable both behind and in front of the camera, but I feel most in my element when I’m creating the actual content. I love brainstorming concepts, curating visuals, and telling a story through editing, captions, and music. Whether I’m filming myself or directing a scene, I always aim to create something that feels intentional and engaging. Content creation is where my creativity truly shines, and I enjoy the process just as much as the final product.

The company Poppi had a pop-up event on my university's campus. I took the initiative to capture authentic, high-quality photos and videos of the event and the product, tagging both the brand and the featured influencer (Jake Shane). I was so proud of this post in particular because it was casual and natural, but impactful. I received recognition from my peers, the influencer, and even the brand itself.

I stay updated with the latest social media trends by actively engaging with platforms like TikTok, Instagram, and Pinterest, observing what’s gaining traction and influence in real time. I follow trend forecasting pages, marketing newsletters, and creators known for spotting early shifts in content styles and aesthetics. I also pay attention to viral challenges, popular audios, and niche subcultures that drive authentic engagement. Staying immersed in digital culture helps me not only recognize trends but also adapt them in creative, brand-aligned ways.