It has more videos that are permanent posts as well as many posts on my story that are turned into highlights. I think it’s good to have a mix of all forms of posts, whether that’s short/long-form videos, pictures and highlights.

I shot and edited a reporting video of me talking about a black theatre company and conducting interviews with actors and directors. I paid close attention to pacing, sound selection, and visual consistency, which helped keep viewers watching until the end. Also, the content felt authentic. Instead of trying to be overly polished, I leaned into a realistic tone that reflected everyday life in that live theatre industry.

I prefer Instagram reels and TikTok due to the excessive use by others and seeing consistent feedback/comments on popular videos which only strengthens your particular audience and increases clicks/views on the page because people will want to learn more after just one video.