To make Saint James Tea a campus favorite, I’d focus on creating an experience around the brand, not just a product. I’d organize seasonal sampling pop-ups, like “Sip & Study” in the library during finals or “Tea & Tie-Dye” on the quad, where students can grab a tea and vibe. I’d also consistently feature it in my day-in-the-life content, tagging Saint James and encouraging friends and followers to do the same. The goal is to make Saint James feel like a staple of student life fresh, fun, and always on hand.

I’d create short-form videos showing how I incorporate Saint James into my day like pairing it with my study snacks, bringing it to club meetings, or including it in “what’s in my tote” content. I’d add direct Amazon links in captions or stories with call-to-actions like “grab yours now” or “link in bio for a study break refresh.” I’d also shout out nearby local stores carrying Saint James, tagging them and making it feel like a community find. Bonus: I’d run polls or giveaways like “which flavor should I sip next?” to boost interaction and drive clicks!

I’d introduce Saint James Tea to my campus through fun, aesthetic tabling events that feature music, wellness vibes, and collabs with student orgs like the Latinx Student Union, TRIO SSS, and Black Action Society. I’d also partner with clubs focused on community and creativity, like Women in STEM or student entrepreneurs, and bring tea samples to study sessions or campus pop-ups. On social media, I’d create mini “Tea Break” reels featuring students sipping Saint James while sharing affirmations, playlists, or productivity tips turning a drink into a lifestyle moment.