I love ColourPop because it’s bold and fun and is a brand that encourages creativity and self-expression. Products are high-quality yet accessible, making it easy for anyone to experiment with colour and try new looks. I also appreciate how ColourPop connects with its community, celebrates individuality, and inspires confidence through makeup.

I stay updated on Instagram and TikTok trends by actively following popular creators, brand accounts, and many microinfluencers, which allows me to catch emerging trends early. I regularly explore the “For You” and “Explore” pages to see what content is resonating with audiences and pay attention to trending sounds, hashtags, and challenges.

As a psychology student, I’m fascinated by the ways people form connections online. I recently completed a term-long project on content type and parasocial influencer relationships, which deepened my understanding of how audiences engage with influencers and brands. Social media marketing excites me because it combines creativity with insight into human behavior, allowing me to help brands connect authentically with their audiences. I’m eager to apply both my academic knowledge and passion for content strategy in a hands-on internship with Candier.