I would engage an audience to try Barebells products by creating experiences that are interactive and authentic. I have prior campus tabling and event planning experience, therefore I understand how to nurture a welcoming environment for my peers. Stationing myself outside of high traffic areas such as the gym or unions allow for high levels of exposure, and creating interactive activities such as challenges or taste testing and rating cause active engagement with products. In addition to this, partnering these events with clubs I am involved with such as Wisconsin Club Basketball (& other club sports orgs) or Wisconsin Marathon Team can help reach relevant audiences. Finally, social media content creating through stories, reels, and posts can digitally engage a wider audience. Overall, combining in-person engagement with strategic digital content allows me to authentically represent Barebells and foster meaningful product experiences that drive brand loyalty.

I would be the PERFECT Barebells Brand Ambassador because I genuinely live the brand's lifestyle. Fitness, movement, and balanced nutrition are all part of my daily routine and hobbies. Whether I am running a half marathon, training for a half ironman, lifting weights, going to Pilates class, or at a club basketball tournament, Barebells will always be my go-to fuel. As a marketing student with a passion for content creation, I know how to create engaging, authentic content that resonates well with my peers. I have already had some experience promoting Barebells products from when I attended the Barebells 5k hosted at my school a few months back. By doing this, I was selected as the winner of free Barebells for a year, where I created and posted even more content. Overall, I am excited about this opportunity to represent Barebells here at UW-Madison and allowing other students to discover a brand they can align with. As a long-time Barebells fan, this experience would mean everything to me!