I am in two organizations with a large engineering major base. I feel that engineers are often overlooked as people that wouldn't be interested in something like the beauty of a well marketed brand, whereas it's the complete opposite. Engineers are just as interested, if not more, in creativity and design. In fact, their major demands creative thinking more than people would think. I would be able to bring fun events with ColourPop to these organizations on my university campus!

I mostly create content in the "day in my life" category, and ColourPop would blend seamlessly into those videos as a "get ready with me segment!" Both content 'buckets' have proven to be some of my best performing videos and I'd love to bring ColourPop into them!

I love the accessibility and colorful, whimsical branding of ColourPop! The branding is unique and recognizable, and most importantly, it can be found at grocery stores providing the brand the differentiating factor of attracting customers from a different standpoint than most beauty brands. I also love the color scheme employed throughout various products, giving the brand a cohesive feel while employing a colorful, fun vibe that aligns with the energy of the youth.