Confirmed

Natural superfoods fascinate me because they’re living proof that the most powerful performance enhancers aren’t engineered in labs—they’ve been evolving in soil and sea for millennia. Representing a brand in this space means championing transparency, real nutrition, and planetary health over hype and synthetic shortcuts. I’m drawn to the challenge of cutting through greenwashed noise to show Gen Z that “super” isn’t a marketing buzzword—it’s spirulina out-performing protein powder or sea moss delivering 92 minerals in one spoonful. It’s science, story, and sustainability in every serving.

Host pop-up “mystery taste/test” booths in high-traffic areas (library steps, dining hall entrance) with bold signage: “Free Sample – 30 Seconds to Change Your Life.” Use TikTok-style challenges (#CampusTakeover) with instant prizes (AirPods, free coffee for a month). Partner with popular student clubs for exclusive pre-launch parties. Run a referral leaderboard on a live campus screen—top referrers win VIP swag. Gamify it: scan QR for AR filter + chance to win. Create FOMO with 24-hour flash events announced only on student Instagram stories. Make sharing irresistible, sampling effortless, and rewards immediate.