To stay updated on TikTok trends, I actively monitor the "For You" page, follow popular creators, and engage with trending hashtags and challenges. I also make it a point to check out TikTok's "Discover" tab regularly for fresh content ideas. Once I identify trends that align with my content niche, I adapt them to fit my style or theme, ensuring that I put a unique spin on them to engage my audience. By staying proactive and keeping my content fresh, I can maintain relevance and maximize engagement.

I would leverage my campus network by connecting with student clubs, sports teams, and study groups to promote Swob through information sessions and app demos. I would also leverage my strong social media presence to create engaging content and post reviews, and invite friends to download the app and spread the word. By interacting directly with students and creating a community around Swob, I can generate downloads and create awareness in an impactful manner. I understand how to create awareness and create engagement.

Yes.