He/Him
Joshua
Advertising and film double-major at the University of Texas at Austin!
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About Me
University of Texas at Austin
Class of 2027
The university of texas at austin
Radio/ Television/ Film Bachelors of Science
Class of 05/2027
Moody College of Communication
Advertising Bachelors of Science
Class of 05/2027
Moody Scholars for Social Change Program
Class of 04/2026
The university of texas at austin
Radio/Television/Film Bachelors of Science, Advertising Bachelors of Science
Class of 05/2027
The university of texas at austin
Advertising
Class of 05/2028
The university of texas at austin
Radio/Television/Film
Class of 05/2028
The university of texas at austin
Creative Program
Class of 05/2028
The university of texas at austin
Advertising
Class of 05/2028
The university of texas at austin
Radio/Television/Film
Class of 05/2028
The university of texas at austin
Advertising
Class of 05/2028
The university of texas at austin
Radio/Television/Film
Class of 05/2028
The university of texas at austin
Texas Creative Program
Class of 05/2028
The university of texas at austin
Advertising
Class of 05/2028
The university of texas at austin
Radio/Television/Film
Class of 05/2028
The university of texas at austin
Advertising
Class of 05/2028
The university of texas at austin
Radio/Television/Film
Class of 05/2028
The university of texas at austin
Creative Program
Class of 05/2028
The university of texas at austin
Advertising
Class of 05/2028
The university of texas at austin
Radio/Television/Film
Class of 05/2028
Austin, TX, USA
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Drink KEY
Partnerships & Events Ambassador - Dallas/Austin
Describe your experience developing partnerships and running events
I developed brand partnerships during my marketing internship with NoScrubs and as a Content Manager with Tower and Bridge Communications. As a Content Manager for NoScrubs we also ran events and profit shares collaborating our clients with student-run organizations.
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
the key difference between content to build a brand vs. drives a purchase is what DRIVES a purchase is showing other people consuming the product. As much as we want to deny it humans are "do as we see" creatures and are more driven to purchase a product if we see people like us or people we aspire to be consume our products. As for brand driven content, brand driven content follows a certain aesthetic and face to uphold a brands image and stand out amongst competitors.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
It would be a fitness video showcasing what I eat in a day while showcasing the product. Or a mini spec ad formatted for reels or TikTok showcasing the different product flavors and variety of people consuming the product. I would do either of these to catch people's interest and eyes to Sousa while explaining the need for the product.