At my church, I worked with the media team on a project to reach more young people online. We decided to experiment with short-form educational-style content on Instagram—things like quick study and productivity tips mixed with inspirational messages. I helped script and film reels, while others focused on editing and graphics. The content performed really well: our average views doubled compared to photo posts, and we grew the youth page’s followers by over 30% in three months. What made it successful was combining useful, relatable tips with a format that was fun and attention-grabbing. It also taught me the value of collaboration and consistently posting content that feels authentic to the audience

When I create educational content, I focus on making it short, relatable, and easy to understand. For platforms like TikTok and Instagram, attention spans are very short, so I try to hook viewers in the first few seconds—either with a question, a surprising fact, or a trending sound. Then I break the information into bite-sized tips or steps, using visuals, text overlays, or real-life examples to keep it clear and engaging. For StudyTok specifically, I’d tie tips directly to student life—like study hacks, productivity methods, or showing how TLDL makes studying simpler. I also pay close attention to trends and how other creators present their content, so I can adapt the style while keeping the message authentic to the brand. The goal is always to make the content feel useful, but also entertaining enough that viewers want to save or share it

I’m quite familiar with AI tools and productivity apps because I use them regularly in my own studies and creative work. For example, I’ve used tools like Notion and Trello to organize projects and track deadlines, and I’ve experimented with Canva’s AI features for brainstorming content ideas and speeding up design. I’ve also tried AI writing assistants to help refine captions or spark creative angles for short-form videos. What I’ve learned is that AI is most powerful when it’s used as a support system — it helps me save time on the repetitive parts so I can focus more on being creative and making the content feel authentic. I’m comfortable adapting to new tools quickly, so I’m confident I could use Ponder and other productivity apps effectively to both create and showcase content