I would post videos including Vita Coco in my day in the life USC college routines, as well as my "Morning Matcha with Moray" series, as well as stories seamlessly integrating the beverages into my everyday life. On campus - I would connect the brand through in person events in public campus activations, as well as collaborating with sports/dance teams, and sorority sponsorships, both of which I have executed in my previous work with Poppi last year.

When I am dehydrated after a workout (or a crazy night out,) The Original coconut water always replenishes my electrolytes. However, when I'm in the mood for a treat -- Strawberries and Creme always hits the spot. Even better is adding a shot of matcha over it for a yummy strawberry coconut matcha latte!

I believe realistic content connects with others much better than overly polished posts because people see themselves in imperfection - people want to see things they can relate to.