What is 1 idea you have for generating buzz and attendance to the Peacock events surrounding the Big Ten games before the first kick off on Sep 2?
Creating and distributing Peacock/b10/school merch to create an added incentives to go to the peacock event. For most students, getting an item is going to be more of a reason to attend than food or talent and if the item has re-wear value (could be worn at more than just the peacock event or a game) then it’s even more attractive
Home From College
COLLEGE SPORTS: CONSUMER INSIGHTS SURVEY
What do you enjoy most about attending your schools football games, game day events, or live/watch parties?
What I enjoy most about Michigan events is the shared community amongst fans. Walking to the stadium amongst a sea of maize is an experience unlike any other. It does not matter where in the world I am, during a gameday I will undoubtably pass by multiple people in Michigan gear. Michigan sports highlight for me how strong and global the Michigan alumni network is.
Peacock
Campus Sports Culture Study
Please share one experience you've had around college sports on your campus?
The best college sport experience I have had at Michigan was at the end of the 2021 season attending the football game against Ohio State. Watching from the student section as we finally defeated the buckeyes after years of losses was truly surreal and the ensuing storming of the field is a memory I will never forget.