“Morning Routine Made Effortless”

Concept: Show a busy parent’s morning routine in a fast-paced, cinematic style. The hook: “Mornings are chaotic — sunscreen shouldn’t be.”

Quick shots of packing a backpack, brushing teeth, and grabbing SunnyStik.

Smooth, close-up application to child’s face and neck — no mess, no stress.

End shot: child ready for the day with a smile, subtle natural lighting, and an outdoor backdrop.

Premium touch: Use minimal text overlays with sleek fonts to emphasize “No Mess. No Fuss. All Done.”

2️⃣ “Traditional vs. SunnyStik Challenge”

Concept: Split-screen comparison of messy lotion vs. SunnyStik. Hook: “Can sunscreen really be this easy?”

Left side: messy lotion, sticky hands, child fidgeting.

Right side: SunnyStik gliding smoothly with precise application.

End shot: zoom-in on clean hands and happy child/adult ready to go.

Premium touch: Add subtle slow-motion when SunnyStik glides, emphasizing elegance and ease.

3️⃣ “On-the-Go Essential”

Concept: Highlight SunnyStik as the must-have item for outdoor adventures. Hook: “Out the door in seconds — without the mess.”

Show bag essentials for a day at the park or beach.

Pull out SunnyStik, quickly apply to child’s face and neck.

Capture natural sunlight and playful movement outdoors to emphasize lifestyle appeal.

Premium touch: Use POV shots from parent’s perspective and soft cinematic color grading to make it visually appealing for social media.

I have experience creating short-form content specifically designed for platforms like TikTok, where attention spans are short and strong hooks are essential. I focus on capturing attention within the first few seconds, using clear visuals, engaging storytelling, and captions to increase retention.

I’m comfortable with the full content process — from brainstorming creative concepts to filming, editing, and optimizing videos for performance. I use fast pacing, on-screen text, and platform-native trends to make content feel organic rather than overly promotional. I also understand how to balance creativity with brand messaging so the final result aligns with campaign goals while still feeling authentic to the audience.

Beyond filming and editing, I pay attention to analytics such as watch time, engagement, and shares to understand what resonates and improve future content.

I stay updated with TikTok trends by actively spending time on the For You Page daily and paying close attention to repeating sounds, formats, hooks, and editing styles. When I notice a trend appearing multiple times across different niches, I analyze why it’s working — whether it’s the structure, emotional trigger, or pacing.

I also save trending sounds and content ideas immediately so I can adapt them quickly in a way that still fits the brand’s voice. Beyond that, I study high-performing creators in similar niches and look at comment sections to understand what audiences are reacting to.

Instead of copying trends directly, I focus on adapting them strategically so they feel native, authentic, and aligned with the campaign goals.