Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand content builds trust and awareness over time through education and storytelling, while purchase content focuses on clear benefits, urgency, and calls to action that drive immediate sales.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
I’d create a short-form video (Reel/TikTok) showing a simple daily routine featuring Sousa, highlighting key benefits in a quick, relatable way.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
I’d increase engagement by creating educational, relatable content, actively interacting with the audience, partnering with micro-influencers, and using promotions or challenges.






