A great creator Smash Kitchen could collaborate with is Joshua Weissman. His content focuses on making high-quality, flavorful food in a fun and engaging way, which aligns perfectly with Smash Kitchen’s goal of turning everyday meals into memorable experiences. He also has a strong personality and highly engaged audience, making his content both entertaining and influential—ideal for showcasing products in a natural, appetizing way.

My approach is to keep messages personal, genuine, and respectful of the creator’s style and audience. I focus on building a real connection by showing that I understand their content, and I clearly communicate how the collaboration can feel natural and valuable for both sides. I keep it friendly, concise, and tailored, avoiding anything that feels generic or overly promotional.

I’d show up as Smash Kitchen in the comments with a warm, playful, and food-loving personality that makes people feel connected and excited about the experience. The tone would be friendly, a bit cheeky, and centered around enjoying simple meals in a memorable way. For example: “That’s what we’re talking about—simple, but so good 🔥” “Meals like this are meant to be shared 👀 who are you making it for?” “Okay but this + your favorite people at the table… unmatched ❤️”