She/Her/Hers
Jordyn
Jordyn Fitzhenry is a certified dental assistant, dancer, and content creator with a passion for wellness, beauty, and living creatively. She blends professionalism with personality in everything she
Endorsements
UGC Creator
About Me
University of massachusetts amherst
nutrition bachelor's, Business
Class of 2024
University of massachusetts amherst
Bachelor of Science in Nutrition, Business, Education
Class of 05/2024
University of massachusetts amherst
Bachelor of Science in Nutrition, Minor in Business, Minor in Education
Class of 05/2024
Amherst, MA, USA
Interests
Interview Questions
Em John
Content Creator
What brands do you love to follow on insta and tiktok?
I love following brands like Glossier, Summer Fridays, and Golde because they consistently create visually calming, on-brand content that feels authentic and community-driven
Em John
Content Creator
Can you share a successful content strategy you've implemented in the past?
In a recent campaign with Yasso, I helped implement a content strategy focused on authentic storytelling and user engagement. We created lifestyle-driven posts and short videos that highlighted real moments of enjoying the product, encouraging followers to share their own experiences. By combining trending sounds, clear brand messaging, and relatable visuals, the campaign saw increased engagement and a boost in brand awareness
Em John
Content Creator
How do you approach creating content to engage with different target audiences?
I start by deeply understanding each target audience’s preferences, challenges, and values—whether through research, analytics, or direct feedback. Then, I tailor the tone, visuals, and messaging to resonate authentically with that group. For example, younger audiences might prefer trend-driven, fast-paced content, while professional or wellness-focused groups appreciate educational and calming visuals. This approach ensures content feels relevant and builds genuine connection across diverse audiences.