When it comes to aesthetic lifestyle videos, the content that performs best is usually: Visually calming but relatable – Think soft lighting, cozy settings, and real-life routines that feel attainable (ex: "reset days" or "morning routines"). Fast-paced montages with trending audio – Short clips that show an overview of someone's day with satisfying transitions and clean visuals. Unspoken storytelling – Letting the visuals and music carry the narrative instead of heavy voiceovers. It makes the content feel more immersive. Product naturally integrated – Showing products in use during routines (not just holding it up), like reaching for a face wash mid-shower or lighting a candle while journaling. Consistency in aesthetic – Neutral tones, clean backgrounds, and intentional framing always help elevate the vibe. Overall, the best-performing aesthetic lifestyle content feels effortless, polished, and emotionally comforting while still showing real-life moments.

@jordynsherry (both platforms)

Routine is really important to me when it comes to sleep health. Having a consistent wind-down routine helps me actually relax and signals to my body that it’s time to shut off. Whether it's skincare, putting my phone away, or just doing the same steps in the same order each night, it makes a huge difference in how well I sleep and how I feel the next day. When I skip it, I definitely notice—my sleep feels more restless and it’s harder to fall asleep.Ask ChatGPT