Uber could set up an interactive pop-up lounge right on campus, transforming a high-traffic area into the ultimate March Madness experience. The activation would feature a chill zone with comfortable seating, charging stations, and a mini game hub where students can play basketball arcade games, Uber trivia, and interactive challenges to win free ride credits, exclusive merch, and food vouchers for Uber Eats.

To bring the hype, Uber could host a small concert or DJ set, creating a vibrant atmosphere where students can hang out, enjoy music, and even take part in a branded photo booth to capture their experience. A "Spin & Win" prize wheel could offer rewards like Uber discounts, free rides, and campus-exclusive swag. Plus, a QR code scavenger hunt could encourage students to explore campus while engaging with Uber’s services in a fun way.

With engaging games, great music, and free prizes, this activation would make Uber the go-to ride choice for students while creating a memorable, interactive experience during March Madness.