I would focus on consistency, visibility, and community to make Saint James Tea a recognizable and loved brand on campus. By regularly featuring it in everyday moments like study sessions, workouts, club meetings, and dorm hangouts, students would begin to associate Saint James with their daily routines. I’d encourage word-of-mouth through casual taste tests, group settings, and campus events so people can try it and talk about it organically. Pairing this with consistent social media content, tagging locations and sharing where to buy, would help Saint James feel familiar, approachable, and genuinely part of campus life rather than just another promoted drink.

I would encourage purchases by creating content that shows Saint James as an easy, everyday staple while clearly highlighting where to buy it. On social media, I’d post short-form videos like day-in-the-life, study breaks, and post-workout moments, tagging Amazon for quick restocks (“when you need it delivered before finals”) and local stores for convenience (“grab it on your next Target or grocery run”). I’d use captions and on-screen text to alternate calls to action—such as “Order on Amazon if you’re stocking up” and “Find it at your local store today”—and share stories with direct links, store tags, and quick reminders. This dual approach makes purchasing feel effortless and fits naturally into different shopping habits.

I would introduce Saint James Iced Tea to my campus by making it part of everyday college moments like study sessions, post-workout refreshers, club meetings, and dorm hangouts. I’d share it organically through day-in-the-life and study break content while letting friends and classmates try different flavors during casual taste-test moments, so it feels like a cool campus find rather than a promotion. I’m involved in wellness and fitness communities, creative and social media–focused spaces, and peer study groups, which gives me direct access to students who value balance, wellness, and discovering new brands.