To generate buzz for a vegan beauty brand, I would focus on creating authentic, shareable content that highlights both the products and the brand’s values. I’d leverage UGC and influencer partnerships to showcase real people using and loving the products, along with tutorials, reviews, and before-and-after transformations that demonstrate results. Engaging social media strategies like trending challenges, interactive polls, and sneak peeks would build excitement and encourage community participation. Behind-the-scenes content about the brand’s ethical sourcing, sustainability, and cruelty-free practices would further connect with conscious consumers. Combining education, entertainment, and authenticity ensures the launch feels personal and exciting, making followers eager to try the products themselves.

To engage an online community around a product launch, I focus on building excitement, interaction, and authentic storytelling. I start by teasing the product with behind-the-scenes content, sneak peeks, and countdowns to create anticipation. I encourage followers to share their thoughts, ask questions, and participate in challenges or polls, making them feel involved in the launch. Highlighting user-generated content and reposting fan reactions also strengthens the sense of community. On launch day, I create high-energy, visually engaging content that showcases the product in action, paired with relatable messaging that connects with the audience’s lifestyle and interests

I find TikTok to be the most effective platform for sharing user-generated content because of its highly engaging algorithm that allows content to reach both followers and new audiences quickly. Its short-form video format is perfect for creative, authentic, and personality-driven content, which resonates strongly with viewers. Trends, sounds, and challenges make it easy to participate in broader conversations while still showcasing unique style or humor. Plus, TikTok’s interactive features — like duets, stitches, and comments — encourage audience engagement and make UGC feel more community-driven and relatable.