To ensure my videos reflect a brand's authentic narrative, I research the brand and take inventory of their vision/mission statement, visual assets, branding, and content brief.

From the research I am able to understand the visual and cultural essence of the brand and its audience and emulate it in my visual and editing choices.

Obtaining feedback is essential to ensure the deliverables are congruent with the brand's narrative.

I use engaging hooks that involve a problem/ aspiration that the target audience and I share. I use text and visual elements to support the message and keep the audience engaged. I do SEO research to find what keywords or phrases the audience searches for - to include in my video text, description, and tags. Choose audio or music that is fitting, or popular at the time, to boost chances of virality. I analyze KPI's after a period of time to assess what went well and what didn't to apply the insights to my next iteration.

I have experience filming and editing engaging short-form video content for TikTok and Instagram.

My skills include filming, video editing, digital marketing, search engine optimization, and proficiency in the Adobe Creative Suite.

I have generated over 146k impressions on Tiktok, promoting the features and benefits of beauty products. I have partnered with brands such as Naturium, Fenty Beauty, and Indeed Labs.

I am completing a diploma in digital development and design at British Columbia Institute of Technology. I have obtained skills within the Adobe Creative Suite, Frontend Web Development, digital marketing, and UX/UI research & Design.

My content creation experience, combined with the technology and insights from my diploma, uniquely positions me to create content that engages audiences and converts new users.