Jordan Profile Image

She/Her

Jordan

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I’m a storyteller with a sharp tongue and a big heart, here to spark change! I’m all about pushing conversations forward.

I’m a storyteller with a sharp tongue and a big heart, here to spark change! I’m all about pushing conversations forward.

Endorsements

Campus professional

About Me

Hampton University

Hampton, VA, US

strategic communications, Marketing

Class of 06/2025

New York, NY, USA

Skills

Project management
Creative Writing
Communication

Interests

Social media
Marketing
Digital design

Brands I Follow

Matka
Yaya Chang Art
Kay's Curries
Monte's Fine Foods
Drink Koia
BeReal.
+19

Interview Questions

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Social Media Manager – Feed Transformation Expert (Instagram)

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What are the key components that make a viral video?

A viral video typically combines authenticity, relatability, strong storytelling, and a fast attention grabbing hook within the first few seconds. Successful videos usually evoke emotion whether that’s humor, inspiration, nostalgia, or surprise while staying culturally relevant and easy to share. Strong visuals, concise editing, trending audio, and a clear understanding of the target audience also play a major role. Most importantly, viral content feels natural, not overly produced, which helps audiences connect with it quickly and organically.

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Social Media Manager – Feed Transformation Expert (Instagram)

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What key metrics do you track to ensure a social media page is business-ready?

Business-ready social media pages should consistently track metrics that measure growth, engagement, and conversion. I focus on engagement rate, reach, impressions, follower growth, profile visits, link clicks, saves, shares, and audience demographics to understand how content is performing and who it’s reaching. I also track conversion-focused metrics like website traffic, inquiries, affiliate clicks, and ROI to ensure the content is not just aesthetically strong, but driving real business impact.

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Social Media Manager – Feed Transformation Expert (Instagram)

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Please provide a link to your personal IG/Tiktok or one that you have managed.

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