1. “Shower Shelf Check” (TikTok/IG Reel) Trendy, quick video format: pan across a messy bathroom shelf stocked with random products → cut to Huron’s clean, aesthetic lineup. Caption: “Upgrade your shower game.” Outcome: positions Huron as the simple, stylish upgrade guys didn’t know they needed. 2. “Her POV vs. His POV” (IG Carousel/Reel) Slide 1/Reel Part 1: girlfriend’s POV looking at his cluttered, half-empty bottles. Slide 2/Reel Part 2: her reaction when he switches to Huron (sleek packaging, one-stop products). Outcome: creates relatability for both genders and sparks shareability in couples. 3. “Starter Pack Meme” (Static/Carousel) A “Modern Guy Starter Pack” featuring: sneakers, iced coffee, AirPods, and a bottle of Huron. Funny, culturally relevant, and super repostable. Outcome: builds brand personality + encourages user comments (“what’s missing from this starter pack?”).

At the Joffrey Ballet School, I led a campaign highlighting our summer intensives through Instagram Reels and TikTok. I created a content calendar that featured student spotlights, behind-the-scenes class clips, and collaborations with dance influencers who had strong followings in the performing arts community. The outputs included a series of 12 short-form videos, cross-promotion with partner accounts, and curated stories that showcased the brand’s culture in a more relatable, Gen Z-friendly way. As a result, we saw a 20% increase in engagement, a measurable spike in program inquiries, and a 15% growth in followers over the course of the campaign.

I stay updated on TikTok and Instagram trends by actively engaging with the platforms daily, monitoring trending sounds and hashtags, and following creators who specialize in trend forecasting. I also use professional tools like Instagram’s Reels Trends dashboard and newsletters from Later or Social Media Today to track emerging content. This combination helps me spot trends early and adapt them quickly in a creative, relevant way.