I research trends and methods for reaching target buyers by staying actively engaged in the social media and marketing space. I track trending content, viral challenges, and emerging formats on platforms like TikTok and Instagram to understand what resonates with different audiences.I also follow industry blogs, marketing newsletters, and competitor campaigns to identify effective strategies and learn how brands are connecting with their target markets. When I’m working on a campaign, I often analyze audience insights and engagement metrics to see what performs well and adapt my approach in real time.This combination of hands-on trend monitoring, data analysis, and industry research allows me to effectively reach and engage target buyers.

One successful fashion content piece I created was during my Disney+ Halloween campaign, where I styled a cozy, themed look for a Halloweentown movie night. I created a short-form video and carousel post showing my outfit, seasonal décor, and how it fit into my lifestyle. I focused on aesthetic visuals, authentic storytelling, and engaging captions to connect with my audience.The post received high engagement because it felt relatable and encouraged followers to share their own movie night setups. It also aligned perfectly with the brand’s seasonal theme, driving both buzz and audience interaction. I’ve applied the same strategy to other campaigns, using storytelling and lifestyle integration to make fashion content resonate with viewers.

I stay updated on current marketing trends by being deeply immersed in the social media space. As a content creator and brand ambassador, I naturally track emerging trends, viral challenges, and shifts in audience behavior across platforms like TikTok and Instagram. I follow industry newsletters, marketing blogs, and brand campaigns to see how companies are innovating in real time.Because I actively create content, I’m able to test trends firsthand and quickly see which strategies resonate with the right audience. This combination of hands-on experience and industry research helps me stay ahead of trends and create marketing campaigns that truly connect.