I’d add a playful twist by mixing in unexpected contrasts—like showing someone going from “zero to hero” after using W Labs, or pairing the fresh vibes with hype music and bold text overlays. Maybe even throw in a cheeky voiceover or meme-style reaction to keep it fun and super shareable.

“W Morning Routine ☀️” – A quick, aesthetic morning routine featuring W Labs body wash. Show the product in action with text like “Smells fresh. Feels powerful. Built for the win.” Add a poll: “Would you start your day with W? Yes/Definitely.” “W Test Drive 🧴🔥” – A fun first impression or “reaction” video using the product for the first time. Use captions like “Did not expect it to hit THIS good 😳” with a slider sticker: “How fresh is this?” for audience interaction.

I make sure my IG story posts resonate by keeping them authentic, visually clean, and aligned with what my audience actually cares about—freshness, confidence, and that “feel-good” energy. I also pay attention to trends and reactions to see what clicks and adjust from there.