When I study the brand, and know their background story. I’m not just representing the product, i’m representing the brand. When I know the “whys” about the brand it’s way easier to talk to the customers about it from my heart, not just pre-made lines.

First I would match their energy to build trust. Usually when they’re hesitant to try something they fall into a few categories.

1. They are hesitant to try a new flavor. In that case I would compare it to a different flavor profile to get them interested.

2. Health conscious. I would highlight the ingredient list and hopefully connect with them by showing how simple yet tasteful it is.

The most important thing I would do is start off with a low stakes ice breaker. Asking “would you like a drink” puts people on the spot. I’d instead focus on an observation, or a sensory element to engage the customer.

One thing that made me want to apply to Formula Fig is how modern and approachable the brand feels. I like that it blends science-backed skincare with a really welcoming, elevated atmosphere.