While I haven't created a dedicated promotional video for an app before, this role excites me because it perfectly merges my personal video creation skills with my professional social media experience. Here is a link to a video I directed and edited that I’m proud of: https://www.instagram.com/reel/DGM3C7LMPAO/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/reel/DFjAo7cSRmr/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==. I believe it demonstrates my ability to tell a compelling visual story and edit in a way that captures attention, which are the exact skills I'd use to create engaging, on-camera content for Letterloop. I am very app-savvy and confident I can adapt my storytelling skills to drive downloads.

You should hire me because I am your ideal user and I’m living the exact problem Letterloop solves. I moved from Houston to Boston just three months ago for my graduate program, leaving my entire support system behind. I’m currently balancing a long-distance relationship, staying connected with my family, and trying to maintain deep friendships with my friends in Texas. My experience as a social media manager and video creator gives me the technical skills to make great content, but my personal situation gives me the authentic voice to show others why they genuinely need this app.

My main angle would be "How to stay close with friends who are far away." My hook line would be, "If you just moved across the country, your group chats are probably dead—here's how to fix it." The video would tell the story of me missing my friends in Houston. I’d show a "before" of a boring "what's up?" text getting no reply, and an "after" of me opening the Letterloop app, showing how it prompts everyone with fun, specific questions. This turns our sporadic texts into a meaningful, collective newsletter I can read over my coffee here in Boston, making me feel genuinely connected.