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One example is a video I made for Aquaphor’s one-month challenge. I took my audience along on a simple yet genuine journey—heading out to buy Aquaphor while sharing my personal excitement about how much I love the product. I aimed for a raw and authentic vibe, capturing real moments and honest reactions, almost like a friend recommending something that truly works. Even though it was my first dive into UGC, I focused on making it feel like a personal conversation rather than a scripted ad. That experience taught me a lot about connecting with viewers on a relatable level.

I approach creating engaging content for a food brand by immersing myself in its vibrant atmosphere and capturing the real energy of the kitchen through my camera lens. I’m passionate about videography, and I love showing the authentic moments—the hands that toss the pasta, the smiles of the chefs, and the genuine excitement in every step of the process. I focus on telling a story that goes beyond the product, using my skills to highlight the craft and creativity behind every recipe. Each video is an invitation to experience the heart and soul of the brand, making viewers feel like they’re right there in the kitchen. Ultimately, my goal is to produce content that’s not only visually compelling but also deeply connected to the passion that drives the brand every day.