https://www.tiktok.com/@jonnystudies1

https://www.instagram.com/jonathan_boe_/?hl=en

On campus, I’m involved in Trojan Marketing Group, 180 Degrees Consulting, the Black Business Student Association, the East African Student Association, and Brothers Breaking B.R.E.A.D, a Black men’s leadership and support organization.

At USC, I would incentivize and persuade my peers to enter Hulu’s secret contest by leaning into the campus culture of school spirit and FOMO. Students here love being part of exclusive opportunities, so I’d build curiosity by teasing the campaign as something “top secret” without revealing all the details up front. I’d spread the word both online and offline—posting on my personal channels with mysterious captions that get people talking, while also bringing the buzz to high-traffic spots like Tommy Trojan, the Village, and Leavey. To make it more engaging, I’d incorporate small giveaways like stickers or snacks tied to the Hulu brand, which would make stopping to learn about the contest fun and rewarding. On top of that, I’d add a gamified element, such as perks for the first group of students who enter, to create urgency and excitement. By combining exclusivity, tangible incentives, and peer-to-peer word-of-mouth, I’d make the campaign feel like a can’t-miss experience for USC students this fall.