Scene 1 (0-3 sec) Plopping plain popcorn into a bowl Line: “Long day at work… and this popcorn just doesn’t hit 😩” Scene 2 (3-7 sec) Spraying Winona Popcorn Spray, shaking bowl, smiling Line: “Then I tried this… and WOW ✨” Scene 3 (7-12 sec) Close-up bite, excited reaction Line: “Instant upgrade 😋 Crunchy, flavorful, zero effort. Movie night or work night snack leveled up!” Scene 4 (12-15 sec) Full bowl shot, satisfied look Line: “Who knew a little spray could turn meh into mmm? 😍”

Tiktok Format ^^^

Instgram Reel Format

Scene 1 (0-2 sec – Hook) Close-up of plain popcorn in a bowl Line: “After a long day… this just doesn’t cut it 😩” Quick zoom on your disappointed face Scene 2 (2-5 sec – Transformation) Spray Winona Popcorn Spray, shake bowl, bright smile Line: “But THIS… ✨ game changer!” Add text overlay: “Flavor upgrade in seconds!” Scene 3 (5-8 sec – Reaction) Take a bite, exaggerated excited reaction Line: “Crunchy, tasty, zero effort 😋” Quick cut of popcorn falling into mouth in slow motion for visual punch Scene 4 (8-12 sec – Closing / CTA) Final wide shot of full bowl, happy satisfied face Line: “Who knew a little spray could turn meh into mmm? 😍” Text overlay: “Snack upgraded ✔️”

Yes, I’m very self-motivated to go get the shot when an idea hits. Some of my best content has come from acting quickly on a moment, like filming an everyday vlog that turned into one of my highest-engagement posts. I don’t overthink it—I’d rather capture the idea in the moment, then refine it in the edit. That quick-action mindset is exactly how I’d approach creating for PopSips

Yes, I can create effective hooks for every stage of the funnel. For top-funnel content, I’d lean into fun, viral-style hooks like “POV: Your soda glows up… and gets a little tipsy 🍹✨” to spark awareness. For middle-funnel, I’d highlight PopSips’ unique edge with hooks like “Not your average spiked seltzer. Meet the first spiked prebiotic soda 👀” to build curiosity. For bottom-funnel, I’d make it lifestyle-driven with lines like “Your weekend plans? Already better with PopSips 🍊” to push trial and purchase. This approach balances trend-driven creativity with strategy that converts.