In a previous role with a cannabis manufacturing and distribution company, I developed a strategy to create memorable interactions with customers at trade shows. I set up an eye-catching booth that aligned with the brand’s image, using natural materials and creative lighting to make the space inviting and reflective of our product quality. We offered interactive elements, like a “custom blend” station where attendees could choose from a variety of terpene profiles to create their own preferred flavor experience. This hands-on approach encouraged visitors to engage with our products on a deeper level, making the experience both fun and educational. Additionally, we encouraged social media participation by asking customers to share photos of their custom blends, which helped increase our brand’s visibility.

To create a unique experiential strategy for Enroot’s non-alcoholic beverages, I would focus on crafting a welcoming and memorable tasting experience that highlights the brand’s quality and story. Setting up a visually appealing tasting station with natural elements, like wood and greenery, would reflect Enroot’s commitment to organic and sustainable practices. I’d share Enroot’s story with customers, emphasizing its roots in craftsmanship and quality ingredients, while offering samples in elegant glassware to elevate the experience. To make it interactive, I’d include a “Create Your Own Mocktail” guide, allowing customers to experiment with different flavors and garnishes, which they could recreate at home. Additionally, I’d encourage social media engagement by inviting customers to share photos with a specific hashtag for a chance to win a prize, helping to increase brand visibility. Finally, I’d gather quick feedback through a survey to understand customer preferences and ideas, making them feel involved in Enroot’s journey.