Interview Questions
Etsy
Returning Fall Creator Committee

Can you provide an example of a successful collaboration with cross-functional teams to achieve marketing goals?
Example: Product Launch Campaign Project: Launch of a new flavored sparkling water line for a beverage company. Goal: Drive brand awareness and generate 20,000 pre-orders within the first 30 days. Cross-Functional Collaboration 1. Marketing Team: Developed the go-to-market strategy and content calendar. Managed social media, influencer partnerships, and email campaigns. Created a landing page with a pre-order form and countdown timer. 2. Product Development: Provided in-depth product details, flavor profiles, and packaging design. Worked with marketing to highlight key differentiators and sustainability benefits. 3. Sales: Identified high-performing retail partners and pitched in-store displays and joint promotions. Aligned pre-order targets with wholesale projections. 4. Creative & Design: Designed campaign visuals, digital ads, and social content aligned with brand identity. Produced short videos showcasing the flavors and behind-the-scenes development. 5. Analytics & Web: Built tracking dashboards for campaign performance. Set up A/B testing for email subject lines and landing page layouts. Outcome: 25,000 pre-orders in 30 days (125% of goal). Social media engagement increased by 42%. Product sold out in select retail locations during the first week. Strong post-launch customer feedback used to inform future product rollouts.
Etsy
Returning Fall Creator Committee

Link out IG, TikTOK, and YouTUBE (if applicable)