For fitness equipment, I would target boutique fitness studios, independent gyms, and wellness-focused training centers that are growing or looking to upgrade their equipment. Examples include studios like F45 Training, Orangetheory Fitness, Barry’s, and Solidcore, which are rapidly expanding and value high-performance gear. I’d also look at local and regional fitness studios in the Dallas area, using my experience in building databases to identify potential leads based on studio size, location, and customer base. My outreach strategy would focus on understanding their current equipment needs and highlighting how our products can help improve client experience and studio efficiency.

During my internship at the Dallas Economic Development Corporation, I created a detailed database of over 200 companies, which laid the groundwork for targeted outreach. By organizing the data based on industry, location, and potential fit for city development goals, I helped streamline outreach efforts. This strategy enabled the team to approach potential partners with tailored messaging that addressed their specific needs and aligned with Dallas’s economic incentives, resulting in more productive conversations and stronger engagement.

I would approach building relationships with potential business partners by first thoroughly researching their business, values, and pain points to ensure my outreach is personalized and relevant. I believe in initiating contact with a value-driven mindset—highlighting how a partnership could be mutually beneficial. From there, I’d focus on consistent, respectful follow-ups and active listening to build trust, understand their goals, and foster a relationship that’s based on collaboration rather than just a sale.