John Van Clief
About Me
Syracuse University
Class of 2028
Syracuse, NY, USA
Interests
Internet Culture
Social Impact
Going Out
Brands I Follow
Interview Questions
Unwell
Content Creator for Drink Unwell
Share 2–3 creators or brands whose content style you love and why.
Elizabeth eats NYC, Jacks dining room, life of cian. They all promote different foods and alongside they could totally promote a drink/ beverage as well
Unwell
Content Creator for Drink Unwell
What types of TikTok content do you think perform best for beverage brands right now?
When people do not mention the brand and just include it in their video, for example a food review and they crack open a drink, it is not in their face and brand is promoted
Unwell
Content Creator for Drink Unwell
What makes lifestyle content feel authentic and engaging to you?
When it does not feel like it is a targeted ad but more as if it is relatable content that I can get behind