Launching a new app on a college campus would require an effective marketing strategy. I would start by creating a digital campaign to generate buzz about the app, targeting college students through social media platforms, influencer campaigns, and email marketing. Additionally, I would suggest organizing physical events and activities on the campus and engaging with student organizations to ensure the app reaches its target audience.

For a fall launch on campus, I would focus the majority of my resources on digital marketing strategies such as creating influencer campaigns, launching targeted emails, and using social media platforms to reach college students. Additionally, I would suggest organizing physical events on campuses, designing interactive web experiences, and engaging with student organizations to ensure Poparazzi reaches its target audience.

onate with students about Poparazzi is launching a “campus style challenge.” Poparazzi could challenge students from different college campuses to showcase their unique style and trends while rocking Poparazzi products. The challenge could include a hashtag that focuses on the individual’s style, product reviews, and a surprise prize for the winner of the challenge.