When reviewing a product, it is important to initially understand the intended purpose of the product and how well it fulfills that purpose. Another thing I consider when reviewing a product is the ease of use and user experience. Questions such as, is this product easy to use, or does it require a steep learning curve? Last but not least, I tend to consider the quality of the overall product. Products are like investments and it is important to understand if the investment I am willing to make on a product will pay off considering factors such as the longevity and the performance.