When thinking of food trends, the first thing that comes to mind is the Paqui One Chip Challenge. Known as one of the spiciest chips in existence, the brand sells a singular black chip so spicy that many people have cried. Tiktokers participate in the challenge and make videos with hilarious reactions from their friends. Ciao Pappy could create a sauce with ridiculous amounts of spice and have content creators try the chip, generating hundreds of viral videos with hilarious reactions.

For the launch of a new flavor, I would have two different approaches through social media and email. 1. Social media: Create ads that don't actually feel like ads. Make the company seem as down to earth as possible, so the customer can relate and empathize with the brand. Finish the announcement of the flavor by asking a question to the viewers such as, "Guess the next flavor in the comments, and the correct answer will receive a $100 gift card." This will spark activity and engagement and will build a community that is excited about the brand. 2. Email: People hate feeling like they have advertisements in their inbox, so rather than having an email that feels like an ad, make it feel like a personally written letter. Include a discount code at the end of the email, but say that it has a limited amount of uses to induce a sense of urgency.

A beauty brand with great social media presence is Curology. They make the skincare experience feel customized to each individual and have a unique method of gaining repeat customers through their custom skincare products.