She/Her/Hers
Joelle
I have degrees in advertising and analytics--meaning I'm the perfect person to create innovative, data-driven marketing.
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Campus professional
About Me
University of North Carolina at Chapel Hill
Chapel Hill, NC, US
advertising and public relations, data science and statistics
Class of 2025
North Carolina State University
M.S. in Analytics
Class of 05/2026
Charlotte, NC, USA
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Interview Questions
SprinkleBites
Meta Ads and Email Marketing Manager
What strategies have you used to improve Meta ad ROI?
In my experience analyzing Meta campaign data for a client, I've found that making an ad seem less like an ad and feel more organic can help improve ROI. To account for this, I consider UGC or UGC-style content. I also found that running ads with more specific targeting can help improve ROI. For example, targeting for a specific region and getting creative with related interests.
SprinkleBites
Meta Ads and Email Marketing Manager
How do you optimize email campaigns for better engagement?
In a past internship, I've developed email campaigns, and I've found that a lot of the magic is in the subject line. When creating subject lines, I focused on CTAs and creating a sense of urgency by highlighting any deals. I also focused on doing A/B testing if the platform allowed it, and segmenting audiences so that new and returning customers would receive different emails.
Saturn Technologies
User Research Feedback
what are you involved in on campus?
I'm in a student-run brand agency, creative writing club, a student magazine, and a filmmaking club. I'm also a campus ambassador for Universal Pictures.