Interview Questions
Groovy Coffee
Content & Campus Marketing Intern

Tell us about a creator, club, or brand on your campus you think Groovy should partner with. How would you activate that partnership?
adworks! We are ASU's student-run ad agency that has late night meetings! Our students love a late-night caffeine rush + would love to be sponsored by upcoming businesses. Our media channels (meetings, social media, newsletters, etc.) can be utilized to showcase products!
Groovy Coffee
Content & Campus Marketing Intern

If you were running Groovy Coffee’s TikTok for one week, what content would you post and why?
I would post "Make a Drink" with me videos, showcasing the product or even "Day in the Life" videos where I share a coffee with a friend! I think the Charli XCX "Fall in love again and again" sound could be utilized to show the various coffee products + merchandise online. :)
Groovy Coffee
Content & Campus Marketing Intern

How would you organically get students on your campus excited about Groovy without relying on paid ads?
As a W. P. Carey student, I am always active on Dean's Patio, which is ASU's hotspot for brand activations. Through increase in visibility by handing out samples at ASU, I can organically get students excited about Groovy. Let alone, I am also involved in three very popular organizations on campus: adworks, DECA, and Business Ambassadors. adworks is ASU's student-run advertising agency, DECA is focused on various industry sectors, and Business Ambassadors is the face of W. P. Carey—the one thing they all have in common? They love when campus ambassadors pop in our meetings and I'd love to share Groovy Coffee with my org!







