I would creatively showcase Ellis Brooklyn's Banana Milkshake or Vanilla Salt Scents by doing an unboxing/testing to showcase the notes & scents out at a cafe with a drink that has a similar profile to appeal to our various senses. I'd also love to showcase even in a "DIML as an ASU student" and highlight the perfume, since it's getting hotter outside & I love to smell good. Overall, I'd want to blend these scents seamlessly into aesthetics and authenticity.

As a Gen-Z college student on #perfumetok, UGC is very effective for fragrance advertising due to the transparency in scent notes, storytelling, and aesthetics. UGC for the perfume industry allows more interpretation of the notes beyond what's standardly listed online, which can appeal to more individuals since body chemistry may make perfumes smell different upon skin contact. Regarding storytelling, it helps the viewer immerse themselves in the scent and envision where it can play a role in their lives. Lastly, aesthetic makes perfume very appealing by putting it in very idealized environments through UGC. Whether that means how beautiful it'll look within your perfume collection, out on display with a cup of coffee for an aesthetic picture, or how it perfectly fits in your purse, UGC conveys it incredibly well.

Students typically head home for the summer beginning May 1st! That is our last official day of classes, however, our last day of finals is the 9th. Many students will be studying and looking for discounts on food to save time during their finals week!