The brands that I think do all social best have to be Glossier, R.E.M beauty, and Rhode. All three of these brands have a strong and distinct presence on social media platforms, despite mostly carrying the same types of products: makeup and skincare. I believe they do all social best because they know their audiences well enough to curate their products, content, branding and marketing to their respective audience's preferences and aesthetics. One thing that I think all three brands do really well is the content they post as teasers leading up to new product releases (Glossier's new You Doux and Reve fragrances, and Rhode's new peptide lip treatment flavours for example). As an added bonus, all three of these brand's products have distinct packaging that is "shelfie" worthy. Speaking from personal experience, I love when a product is functional AND aesthetically pleasing.

Staying updated on the latest trends in graphic design, fashion and social media marketing usually just involves my daily scrolls on TikTok and Instagram, as this is the type of content I tend to engage with. Right now, some of my favourite TikTok accounts to follow that primarily create fashion and social media marketing content are @juliabroome and @oliviasara_23.

To highlight SHHHOWERCAP's key features through visual content, I would start by determining the brand's main content pillars. I would then conceptualize ideas that would fit into said content pillars and plan out the content around them. As a wellness enthusiast myself, I believe that SHHHOWERCAP's features would seamlessly integrate into trends and concepts like "get ready with me" and "day in the life" videos or photo carousels.