I would probably use a creative hook to entice them into giving the Barebell bars a try, as, in my opinion, the taste of Barebells is its biggest pull factor. I have tried numerous protein bars, and there is a reason I keep coming back to Barebells. Mayhaps, do a street interview-style video on campus with a catchy hook with a twist that they need to try the Barebell bars first. We could also host it around areas with high foot traffic/areas that lead to the student fitness center.

I LOVE Barebells! Got introduced to them when I was a freshman at UCLA after seeing them in stores and decided to try them out; been buying them ever since as my go-to protein bars. At my part time, I always ask for them from management and proceed to smuggle more from the office kitchen into my bag to bring home. My content attracts a lot of engagement, and from my track record with past brands, I have a surefire audience that consistently watch my videos. I am certain I can integrate Barebells into my content, especially since it's a brand I genuinely enjoy. (My favorite flavor is Cookies and Cream, basic, I know)

Everyone knows that I am a spice fanatic! I love spicy food and can handle it too well. I would integrate the Spice pack into my daily vlogs, inserting them into meals to elevate the flavor; I would also add them into my the Spicy Food Series (IP).